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Unlike Facebook, organic content does well on Twitter and there’s often no need to pay for sponsored posts, however this may change in the coming year as Twitter desperately tries to monetise the platform. Using an event hashtag allows you to follow events and promote your own event to a much wider audience.ĭespite its popularity, Twitter has never made a profit in its ten year history. Live events is another way Twitter beats the other platforms hands down. With clever use of ‘Twitter lists’ and social listening, it’s a fantastic tool for B2B marketing. Twitter is the perfect tool for targeting specific people. Launched in 2006, Twitter is popular with journalists, politicians and celebrities, it is often the first place that a news story will break. Quite surprisingly Twitter has a relatively small monthly active user base, but Twitter’s influence spreads far beyond its users. Businesses such as gyms, clothing brands, restaurants and chefs do particularly well on Instagram.
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Instagram is great for building a brand community. Even if your brand isn’t very visual, Instagram gives an opportunity to be creative, do something new and really stand out. Instagram Stories also offers fun video tools such as boomerang, rewind, custom location emoji and face filters.Īlthough Instagram has a smaller user base, it’s the fastest growing social media platform.
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‘Stories’ is a great way for brands to allow their customers go ‘behind the scenes’ by sharing less polished images and footage. Instagram has also launched a ‘Stories’ feature which allows users to upload short videos that disappear after 24 hours. Instagram is all about photos and videos - allowing your visual content to speak for itself is key. Slightly more females than males use Instagram. But data shows that the app is also becoming increasingly popular with older generations. The network currently has 700 million daily active users - the majority of its users fall into the 18–29 demographic (59%). Facebook bought Instagram in 2012 for $1 billion and since then has begun adding more and more features. Instagram launched in 2010 as aphoto-sharing app that allowed users to apply various digital filters on their iPhone photos. However, it’s easy to do big things on a small budget with clever content and targeting.įrom B2B to consumer, small to large, Facebook is a great platform for all types of business from plumbers, sports teams, hair salons, just be prepared to spend a little. This has also made it increasingly difficult to grow your audience organically through unpaid posts. The social media platform has transformed advertising, especially for small businesses, allowing companies to fine-tune who they target and find the right customers. The largest age demographic on Facebook is those aged 25 to 34.įacebook gives brands the tools to be creative, with features such a live video, slideshows and offers.įacebook makes most of it’s of its $1 billion (per quarter) profit from advertising. It appeals across generations and has a fair balance of male to females using the network. "It effectively takes away the only guaranteed safe space from the majority of the entire LGBTQ population here," he explained.Facebook is by far the most used social network (especially taking into account that Facebook owns Instagram and Whatsapp). He said in the interview that if the law had been in place when he was a freshman in high school, he would not have come out. Moricz is currently the youngest plaintiff in a lawsuit against Florida's "Don't Say Gay Bill," which would prevent public school teachers from discussing sexual orientation or gender identity between kindergarten and third grade. I just had to be clever about it," Moricz told Good Morning America per the Herald-Tribune. "But I shouldn't have had to be because I don't exist in a euphemism. "I knew that the threat to cut the mic was very real, so I wasn't going to let that happen. He claimed that his school principal, Stephen Covert, called him into his office and told him that if he mentioned his activism for the LGBTQ+ community, his microphone would be turned off. According to USA Today, prior to the graduation speech he spoke out on Twitter about the school administration's decision.